Frequently Asked Questions
Everything buyers usually ask before they say yes.
Offer & Fit
What is ONYX?
ONYX is a B2B SaaS thought leadership system that leads with a free flagship whitepaper plus 90 days of LinkedIn, email, and newsletter content. If the front-end offer fits, it can expand into the broader ONYX authority system.
Who is ONYX for?
ONYX is built for B2B SaaS, AI, enterprise software, and technical companies with long sales cycles where authority, trust, and education shape buying decisions.
How does the free whitepaper offer work?
We review your company's website, positioning, product language, LinkedIn presence, and market context to shape a flagship whitepaper angle and a 90-day content runway around it. Free flagship whitepaper with a 90-day content runway across LinkedIn, email, and newsletters. Comparable market value: $8,500.
Quality & Process
Is this actually custom to my company?
Yes. ONYX is built from your company's public signal and strategic context, not a generic template. The brand intelligence file is specific to your voice, positioning, and market claims.
Will this sound generic or AI-written?
No. AI is used for speed, but every asset is guided by brand intelligence and reviewed editorially. The goal is sharp, brand-aligned authority, not generic volume.
How is this different from using ChatGPT internally?
Most internal AI workflows start from prompts and generate isolated outputs. ONYX starts from structured brand intelligence and produces a coherent set of assets designed to work together.
Why is it so fast?
Because ONYX uses public signal and a structured system instead of a slow retainer model. You are not paying for weeks of meetings, handoffs, and discovery theater.
Delivery & Ownership
How long does delivery take?
Most engagements are delivered within 5-8 business days once the work begins. Timing can vary slightly based on complexity, but the model is designed for speed.
What do we keep afterward?
You keep the flagship assets, distribution support, the brand intelligence file, and the publishing system. Full IP transfers on delivery. Nothing is locked behind a subscription.
Is there a retainer or subscription?
No. ONYX is a one-time engagement. No retainer, no recurring management commitment.
Can sales use the assets too?
Yes. The flagship asset and supporting content can be used for demand generation, executive visibility, follow-up emails, and sales enablement.
How do we get started?
Claim the free whitepaper through the contact page or email hello@onyx100.com. We review the signal and reply within one business day.
Still have questions? Claim your free whitepaper and we will get back to you within one business day.